Finding the Best Baby Formula May Be Easier Than You Think

All U.S. Baby Formulas Meet the Same FDA Requirements

by Barbara S. Levine, R.D., Ph.D.

It’s a given these days that mother’s milk is the best food for infants. Breast milk is loaded with a wide range of nutrients, including special fats called lipids that boost infant brain power and eyesight, laying the necessary nutritional groundwork for a healthy adult life. But given the pressures of the modern world and health problems some mothers face, breastfeeding isn’t always an option. Luckily, finding the best baby formula for your newborn or growing child may be easier than you think.

At present, 70 percent of babies are being fed formula as part of their daily diet by the time they are three months old. Baby formulas have undergone a sea of change in the 21st century, and bottle-fed babies now thrive on formulas that perform almost like mother’s milk because they include many of the same fats, such as the lipids DHA and ARA, and other naturally occurring nutrients found in breast milk associated with developmental advantages.

If only parents could figure out which brand to buy. Step into any large supermarket or pharmacy and you’ll be confronted with shelf after shelf of formulas, each one implying that it may be better than the rest, promising nutrition and shocking with price.

A new parent today is met with a dizzying array of marketing messages when it comes to doing what is best for their babies. And doing the best is all that parents want, especially when it comes to finding the best baby formula for their babies.

Most people are surprised to learn that the masked claims of superiority made by some brands are little more than marketing hype. Sure, there are differences in the type of protein used and other variables, but the basics of each formula are mandated by the U.S. government. Thanks to strict federal regulations, the fact is that there is very little, if any, difference in the nutritional values touted by the various national brands on the market today.

The Infant Formula Act

In keeping with the Infant Formula Act, the U.S. Food and Drug Administration (FDA) strictly regulates the minimum and maximum amount of every nutrient in all baby formulas, so the best baby formula for your little one may be also be the cheapest.

A decade ago, chain stores began selling store-brand baby formulas alongside the better known corporate brands that give away free baby formula to hospitals. Store-brand baby formulas offer complete nutrition for a baby’s first year, just like the more expensive brands. The only difference is that the store brands don’t have to make enough money to pay for expensive advertising campaigns and supplying hospitals with free baby formula.

Consumers are catching on. According to AC Nielsen, store-brand baby formula is the fastest-growing segment in the infant formula category in the United States.

The history of store-brand baby formulas dates back to 1997 when Paul B. Manning and his PBM Products first offered retailers the chance to carry branded baby formulas under their own labels. Since that time, the company has become the industry leader, offering store-brand nutritional products to more than 20,000 retail locations in the United States and other parts of the world. The company even sells organic and kosher formulas, and one that’s partially hydrolyzed for babies who have trouble with gas.

Only you and your doctor can find the best baby formula for your child, and, thanks to the Infant Formula Act and FDA regulations, there is no better formula than a store-brand baby formula.

About Dr. Barbara S. Levine

Barbara S. Levine, R.D., Ph.D., has been a researcher, consultant and teacher of nutrition at some of the most prestigious medical institutions in the country.  She is the director of the Nutrition Information Center and of the DHA Information Center and associate professor of nutrition in clinical medicine at Weill College of Medicine of Cornell University.

Dr. Levine’s academic positions also include associate scientist at the Hospital for Special Surgery, and director of clinical nutrition at the Strang Cancer Prevention Center. Her research focus currently centers on the nutritional interactions between genetics and the prevention of cardiovascular disease, diabetes and cancer, as well as the optimal diet for cognitive function and visual acuity in young children.

Dr. Levine holds numerous professional memberships and is actively involved with local and national committees related to diet, nutrition, and health issues. She has written and contributed articles and papers for publication in leading health and medical journals. She has co-authored two books, contributing Nutrition and Bone to Orthopaedic Clinics of North America and Nutritional Factors in Hypertension to Contemporary Issues in Clinical Nutrition.

Dr. Levine has written about nutrition and health for several lay publications, including The New York Times, USA Today, The Wall Street Journal, U.S. News & World Report, Newsweek, Vogue, and Self.

She has also appeared on a number of television programs, including CNN Crossfire, CBS This Morning, Good Morning America, The Today Show, The TV Food Network, Cable News Network, The View (interviewed by Barbara Walter) and The Early Show (interviewed by Bryant Gumbel). Dr. Levine has conducted countless radio interviews, conferences and seminars, and has served as a consultant to the National Institutes of Health.

 

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